Kitsch “Patriots” of Black Rifle Coffee Company: You’re A Racist

Kitsch "Patriots" of Black Rifle Coffee Company: You're A Racist

The Black Rifle Coffee Company, who leverage kitsch American aesthetics for profit, have a new marketing strategy: calling their customers racists. In an interview with theĀ New York Times of all places, founder Evan Hafer called supporters of Kenosha Kid Kyle Rittenhouse “a repugnant group of people” and, of course, “racist.”